Wow, I’ve really let it get a long way into 2012 to still be doing my 2011 videos countdown. Fortunately, things that were funny last year are still funny now — for example, this inspired union of hip-hop and the Whole Foods Market that blew up on YouTube within days of its June 11 posting. You may well have seen “Whole Foods Parking Lot” at one of its 3.7 million (to date) previous viewings, but if you’re like me you’ll enjoy another look nearly as much, if not more.
“Whole Foods Parking Lot” was the splashy debut of Fog and Smog, described on their web site as “a collective of creative culture vultures from The SF Bay Area and Los Angeles… directors, writers, producers, editors, composers, musicians, designers, deejays, and generally enthusiastic creative folks.” The principal performer in the video is DJDave, a.k.a. David Wittman, a Berkeley-bred, LA-based commercial and film composer. Wittman’s main cohorts in the video (and on its production)1 include Jake “J Pusha” Pushinsky, DJ Spider and George Woolley.
WFPL went viral enough to prompt mainstream media coverage from outlets like The Hollywood Reporter and the Wall Street Journal. Fog and Smog were even hired to make a couple of TV ads for Hyundai. However, Wittman has expressed trepidation about F&S becoming a commercial venture; the group formed as a bunch of extended friends making something for fun, apart from their pre-existing careers in media and entertainment.
They have continued doing so, and have quite successfully produced more fun. If I had known before today about their second music video, “Yoga Girl,” it would probably have had its own spot in this top ten list… but I didn’t, so I’m including it here as a bonus feature. Enjoy!
I dig this lyric so much I wanna see it in text format:
We could hit up Rawvolution or the Urth Caffe,
Have a vegan cookie and talk about your day
Or we could take a walk down by the ocean,
I heard those hip openers release a lot of emotion
It’s all good though, you know, like either way…
You feel like going with me???
At fogandsmog.com or their YouTube channel, you’ll also find their third and fourth music videos. The third, “Berkeley Enough,” also came out in 2011 — but I gotta end this post sometime, and the fourth has gone into the hopper for 2012 list consideration.