Top 10 Videos of 2011: 3. “Whole Foods Parking Lot” (with Bonus Video!)

Wow, I’ve really let it get a long way into 2012 to still be doing my 2011 videos countdown. Fortunately, things that were funny last year are still funny now — for example, this inspired union of hip-hop and the Whole Foods Market that blew up on YouTube within days of its June 11 posting. You may well have seen “Whole Foods Parking Lot” at one of its 3.7 million (to date) previous viewings, but if you’re like me you’ll enjoy another look nearly as much, if not more.

“Whole Foods Parking Lot” was the splashy debut of Fog and Smog, described on their web site as “a collective of creative culture vultures from The SF Bay Area and Los Angeles… directors, writers, producers, editors, composers, musicians, designers, deejays, and generally enthusiastic creative folks.” The principal performer in the video is DJDave, a.k.a. David Wittman, a Berkeley-bred, LA-based commercial and film composer. Wittman’s main cohorts in the video (and on its production)1 include Jake “J Pusha” Pushinsky, DJ Spider and George Woolley.

WFPL went viral enough to prompt mainstream media coverage from outlets like The Hollywood Reporter and the Wall Street Journal. Fog and Smog were even hired to make a couple of TV ads for Hyundai. However, Wittman has expressed trepidation about F&S becoming a commercial venture; the group formed as a bunch of extended friends making something for fun, apart from their pre-existing careers in media and entertainment.

They have continued doing so, and have quite successfully produced more fun. If I had known before today about their second music video, “Yoga Girl,” it would probably have had its own spot in this top ten list… but I didn’t, so I’m including it here as a bonus feature. Enjoy!

I dig this lyric so much I wanna see it in text format:

We could hit up Rawvolution or the Urth Caffe,
Have a vegan cookie and talk about your day
Or we could take a walk down by the ocean,
I heard those hip openers release a lot of emotion
It’s all good though, you know, like either way…
You feel like going with me???
(Na, am-a-ste)

At or their YouTube channel, you’ll also find their third and fourth music videos. The third, “Berkeley Enough,” also came out in 2011 — but I gotta end this post sometime, and the fourth has gone into the hopper for 2012 list consideration.

Show 1 footnote

  1. Full cast and crew credits for the video are on their website.

About Derek

Derek is a Californian actor, writer, blogger, coffee epicure and dog person. More about him and the raison d'etre of this blog can be read at and his online shenanigans can be at least partly tracked at .
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One Response to Top 10 Videos of 2011: 3. “Whole Foods Parking Lot” (with Bonus Video!)

  1. skippy says:

    hi derek! since i had no link to directly send my response to asaaf cohen’s remarks that you left on my blog, i thought i’d leave it here.

    i may have mis-used the word “off the card” and for that i apologize. but one thing is for sure, non-union work is non-union work. global rule one in sag is don’t work non-union. even if (especially if) it’s a shop that has yet to be unionized, sag members are prohibited from working non-union. i am unaware of union background performers working non-union, but if that’s the case, i am firmly against it.

    non-union work, whether before, during or after a shop is unionized, is against global rule one, and against what i feel a union is about.

    moreover, it’s a bit disengenuous to lay the non-unionization of cnn at the feet of sag actors, imo. cnn specifically has been in existence for over 20 years; it’s certainly not sag members fault if aftra has been unable to unionize that shop.

    and it’s ironic that asaaf mentions strawmen; imo it’s a real strawman to use actors’ lack of solidarity with broadcasters as the reason broadcasters can’t unionize a broadcasting shop. how the hell can actors help with that? seriously? cnn, you’d better pay wolf blitzer under a union contract, or else we’ll shut down the big bang theory!

    it’s ludicrous to think actors can or should help broadcasters and visa versa. it’s two completely different jobs, and i can’t see any way that the two professions can help each other in any very real, nuts and bolts sense.

    now i try to remain with an open mind; if you or anyone can describe a logical, possible and likely scenario in which union actor can help unionize a broadcasters shop, i will be happy to listen.

    but pretty much what asaaf said did not address my point that merging with a union that allows non-union work is not a position of strength.

    anyway thanks for your thoughts, derek, i am not asking people to vote no, i am only asking people to consider the ramifications of a merger that can’t be reversed, and one which is, in my mind, detrimental to the future of the middle class actor.

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