You may have hired the wrong direct mail
marketer when…
I have this friend from work who used to sit on the same floor as I do, although we technically work for different companies. Recently his company got separate office space a few miles across town, so every couple of days I bundle up the mail for him that still arrives at our building and forward it along. Pictured at left is an item I sent to him today, including the post-it note I couldn’t resist attaching. The first comment on my note is self-explanatory; the second… suffice it to say they got the name of the company slightly wrong.
If this is your first visit to C&B you may be wondering, "Who the hell is this guy, and why does he have a blog?" It's a fair question, so I've dedicated an entire page to answering it: check out 
